About the brand

E.L.F is a budget friendly beauty brand based in New York. E.L.F stands for eyes, lips and face, representing the range of products the company provides. The brand is also PETA approved cruelty free and vegan. E.L.F claims their vision is to ’empower and educate women to play in innovation without sacrificing their budget.’

Are primers necessary?

A primer is applied after moisturiser and before any makeup. It provides a layer between your skin and makeup to create a smooth base to protect your skin and help your makeup stay looking nicer for longer. Many people choose not to use a primer which is fine, but I think it is a great extra skincare step to take in order to protect your skin and create a smooth base.

Poreless Face Primer

This primer comes in two sizes small (£7.50/14ml) and large (£12.50/30ml). The large one is twice the size of a small so it makes for a saving of £2.50. It uses an air pump and I found that once I had finished the product there was a little left in the bottle which was hard to get out – but I suppose this happens with all bottled products.

The texture of this primer is very similar to the No7 Airbrush Away Pore Minimising Primer which costs £16.50/30ml. It doesn’t feel quite as light and velvety but it is not a bad comparison for £4.00 less.


The Poreless Face primer contains tea tree, Vitamin A, Vitamin E and claims to nourish and restore. I didn’t notice my skin was any particularly better or worse when using the product, but it did make my skin feel smooth. I don’t think the product had much of a scent, and if it did it wasn’t bad or noteworthy.

Ingredients: Dimethicone, Dimethicone Crosspolymer, Tridecyl Trimellitate, Dimethicone/Vinyl Dimethicone Crosspolymer, Melaleuca Alternifolia (Tea Tree) Extract, Tocopheryl Acetate (Ve), Retinyl Palmitate (Va), Silica, Phenoxyethanol, Methylparaben, Ethylparaben, Butylparaben, Propylparaben, Isobutylparaben.


Looking at the reviews on the E.L.F website, the responses to this primer seem to be split down the middle with either really good reviews or really bad reviews. I don’t think it is the best primer in the world – I didn’t notice any nourishing or restorative effects but it did provide a smooth base for makeup. I think it’s a fine primer but by no means the best.




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