One of the hardest cruelty free items to find is toothpaste! To start of this post, I am going to include a list of brands are not cruelty free. The following brands are tested on animals and to be avoided! This list is not exhaustive, but does contain some of the most popular UK brands. Arm & Hammer Colgate Crest Euphymol MacLeans Oral-B Sensodyne BlanX (no animal testing policy) Pearl Drops Aquafresh Now for the toothpastes that are cruelty free and vegan friendly! Aloe Dent Which products are vegan? Whitening, Sensitive and Children’s | Where can I buy it?Holland & Barrett and Amazon Hello Products Which products are vegan? All products | Where can I buy it? LuckyVitamin The Cooperative Which products are vegan? Freshmint and Whitening Georganics Which products are vegan? All products | Where can I buy it? Online and Wholefoods Kingfisher Which products are vegan? All products | Where can I buy it? Holland & Barrett Lush Which products are vegan? All products | Where can I buy it? Online and in store Sarakan Which products are vegan? All products | Where can I buy it? Holland & Barrett Happy brushing!