• Featured,  Shopping Guides

    A Guide to Cruelty Free Perfume and Aftershave

    It is incredibly hard to find cruelty free perfumes as almost all major perfume and aftershave brands seem to be tested on animals. There are a few really great options out there, and hopefully this guide will help you stay cruelty free when looking out for a new scent!

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  • Featured,  Shopping Guides

    How To Shop Cruelty Free Beauty on ASOS

    ASOS is super popular for online fashion, and is often the first place people go to when looking to buy clothes online - however ASOS also stocks many beauty products and can be a good spot to save some dollar on your favourite items thanks to promotions like discount codes and it's handy to get your hands on product lines that may not be available to you locally. But, which brands are cruelty free?

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  • Animal Rights,  Featured,  Lifestyle

    These Beauty Brands Still Test on Animals!

    Although it's 2017 and most companies have come to realise that we don't like animal testing, a fair few number of beauty brands are still putting profits before paws. This our list of companies that still test on animals right now, so that you know which ones to avoid.

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  • Featured,  Lifestyle

    How Can L’Oréal Make Misleading Claims About Being Cruelty Free?

    I think it's time L'Oréal puts the welfare of animals over profits, and stops purposefully issuing anti-animal testing statements. I hope that the action taken by the FDA will encourage L'Oréal to be more truthful in the future and that they will stop violating legal loopholes, but I wish for nothing more than the end of cruel, unjustified treatment of animals that has already caused so much pain and suffering.

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  • Animal Rights,  Featured,  Lifestyle

    Is The Body Shop Cruelty Free After Being Sold to Natura Cosméticos?

    Natura Cosméticos has recently made a deal with L'Oréal to purchase The Body Shop, but how does this afffect cruelty free status of the brand? Natura is a Brazilian manufacturer of beauty products, skin care, hair care, perfumes and more.  It is currently the largest cosmetic producer in Brazil, and it is a founding member of the Union for Ethical BioTrade - but is it against animal testing?

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