When you go to the supermarket or drug store, the shelves seemed to be lined with deodorants full of unnatural ingredients and almost all the brands are tested on animals like Sanex, Nivea, Sure, Rightguard, Dove, Mitchum - just to name a few. That is why I am always pleased to see a cruelty free deodorant on sale - check out our review of Schmidt's Naturals Rose and Vanilla Natural Deodorant stick!