The Body Shop’s Cruelty Free Status Update
Last Summer we posted an article addressing the cruelty free status of The Body Shop in which I said some of the information put out by the brand seemed a bit elusive.
I was recently reached out to by the campaign manager at Naturewatch Foundation regarding my post. I was informed that TBS has been put on to the foundation’s Compassionate Shopping Guide – the longest running cruelty free guide in the world!
The Compassionate Shopping Guide takes into account parent company and subsidiary company policies so it I feel it is more of a reliable source than some other certificates e.g. Leaping Bunny.
I’m aware that Naturewatch has very stringent criteria surrounding what companies make it on to the cruelty free list so I feel happy to say that The Body Shop is now cruelty free! Obviously not all products are vegan friendly but many of them are.
Below is some of the information from the email I received regarding TBS and its cruelty free status:
I found your blog about TBS and Natura very thorough and balanced, so wanted to let you know the good news that Naturewatch Foundation has called off the boycott against The Body Shop and are now endorsing Natura, The Body Shop and Aesop (Natura’s other subsidiary brand) as cruelty-free.
Our cruelty-free endorsement scheme, the Compassionate Shopping Guide, is the strictest in the world, and the longest running. All our endorsed brands must have a fixed cut-off date animal testing policy, and we consider the policies of their parent company and their other subsidiaries too.
